BASIS is a made-up wellness drink company. The three designs are named for the basic principles of graphic design - Rhythm, Continuity, and Balance. Designs were based on a single consumer profile, which was randomly distributed. We were specifically given clients that had more sophisticated tastes, but other than that we had free reign. I was able to let my love of illustration shine with this design, highlighting these gorgeous botanical illustrations. I think it contrasts nicely with the bold type. Considering expanding the work here into a full brand identity for BASIS.

Deliverables: 3 can designs

Team: Isabel Vasich

Roles: Packaging design